A 100% discount on Steam is way better than a regular giveaway, indie boss says after Graveyard Keeper ploy pays off: "It’s why the original game spiked so fast and so hard"
tinyBuild, the publisher of Graveyard Keeper, highlights the success of making the original game free on Steam as a marketing strategy that significantly boosted wishlists for the upcoming Graveyard Keeper 2. This approach led to over $250,000 in DLC sales for the original title.
- Entities
- Platform: Steam
- Topic: Wishlisting
- Topic: Marketing Strategy
- Company: tinyBuild
- Game: Graveyard Keeper
- Topic: Giveaway
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