After closing the Crucial brand, Micron's revenues are soaring in the RAMpocalypse: "In the AI era, memory has become a strategic asset for our customers"
Micron Technology has reported soaring revenues in early 2026, driven by strong demand in the AI era and a strategic shift away from its consumer brand Crucial. Despite the closure of Crucial, the company's overall revenue has significantly increased year-over-year, with substantial contributions from mobile, client, and data center memory sectors. CEO Sanjay Mehrotra highlighted memory as a strategic asset for customers and announced a dividend increase, reflecting confidence in sustained business strength.
- Entities
- Platform: Steam Deck
- Topic: RAM
- Company: Intel
- Topic: Artificial Intelligence
- Topic: Semiconductor Industry
- Company: AMD
- Platform: PC
- Company: Micron Technology
- Person: Sanjay Mehrotra
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