Ahead of GTA 6, Take-Two CEO says "It’s hard for me to imagine" including ads in a $70-$80 game:…
Take-Two Interactive CEO Strauss Zelnick stated that it is "very difficult to believe" they would include in-game advertising in a game priced at $70 or $80, specifically mentioning Grand Theft Auto 6. He believes such advertising would seem unfair to players who have paid a premium for the game. Zelnick also commented on the high anticipation for Grand Theft Auto 6, suggesting that nearly everyone over 17 would be interested in playing it.
- Entities
- Topic: Game Pricing
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Topic: In-Game Advertising
- Game: Grand Theft Auto 6
- Company: Rockstar Games
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