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Amazon Luna boss thinks rising hardware prices could push more hardcore gamers to cloud gaming — 'You're going to see more people that are priced out of the market'

Amazon's gaming boss Jeff Gattis believes rising hardware prices for consoles and PCs could drive more core gamers towards cloud streaming services like Amazon Luna. He noted that current hardware costs, potentially reaching $1,000-$1,500, could price consumers out of the market. While not Amazon's primary strategy, Gattis sees this trend as a potential tailwind for cloud gaming adoption.

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