AppMagic: Pokémon Go generates $48.5m during 10th anniversary celebrations
Pokémon Go generated over $48.5 million in in-app purchases during its 10th anniversary week, a new weekly record, driven by the Road to Legends event and Pokémon Go Fest: Global. The game ranked fourth globally for grossing apps that week and has accumulated over $6.4 billion in revenue since its 2016 launch. Scopely executives confirmed that a sequel is unlikely, with future developments focusing on expanding the existing game's community and features.
- Entities
- Person: Matthew Reynolds
- Topic: Mobile Gaming
- Game: Pokémon Go
- Company: Niantic
- Company: Scopely
- Topic: In-App Purchases
- Person: Ed Wu
- Person: Heather Tacskovics
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