AppMagic: Pokémon Go generates $48.5m during 10th anniversary celebrations
Pokémon Go generated over $48.5 million in in-app purchases during its 10th anniversary week, a new weekly record, driven by the Road to Legends event and Pokémon Go Fest: Global. The game ranked fourth globally for grossing apps that week and has accumulated over $6.4 billion in revenue since its 2016 launch. Scopely executives confirmed that a sequel is unlikely, with future developments focusing on expanding the existing game's community and features.
Games Industry
- Entities
- Matthew Reynolds
- Mobile Gaming
- Pokémon Go
- Niantic
- Scopely
- In-App Purchases
- Ed Wu
- Heather Tacskovics
Original source
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