Apple (AAPL) CEO Tim Cook says price increases are unavoidable due to rising memory costs

Apple CEO Tim Cook stated that price increases for products like the iPhone are unavoidable due to rising memory costs driven by the demand for artificial intelligence. While Apple is attempting to mitigate these increases for consumers, the situation has become unsustainable. The company also announced a $100 billion share buyback program.

• COMPANY Apple
• GAME iPhone