Apple says F1 streaming already exceeds everyone's expectations
Apple's exclusive US streaming deal for Formula 1 is exceeding expectations after the first race, according to Apple VP Eddy Cue. Viewership for the Australian Grand Prix on Apple TV was reportedly up year-over-year and surpassed previous records set by ESPN. Apple is investing heavily in advanced technology for the broadcasts, including Multiview and 4K Dolby Vision.
- Entities
- Company: ESPN
- Person: Eddy Cue
- Company: Netflix
- Company: Apple
- Person: Stefano Domenicali
- Topic: Formula 1
- Topic: Streaming
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