ARC Raiders Studio’s Parent Company Wants to Use More AI to “Free” Developers to be Creative
Nexon, the parent company of Embark Studio, is discussing its strategy for using generative AI in game development. Executives Patrick Söderlund and Junghun Lee believe that understanding the challenge of AI, rather than just adopting tools, will lead to success. They emphasize that AI, when used with their proprietary 'Mono Lake Initiative' context, frees developers to focus on creative aspects rather than replacing them.
Gaming Bolt
- Entities
- Junghun Lee
- Nexon America
- Patrick Söderlund
- Artificial Intelligence
- PlayStation 5
- Embark Studios
- Xbox Series X
- PC
- Arc Raiders
- Game Development
Original source
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