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"Are these the most heard recordings in history?" - How the PEGI age rating recordings were made, and why €200 wasn't enough for them

Richard Wells, the voice behind the PEGI age rating announcements, recently gained viral attention on TikTok for his recognizable voice. Initially paid only €200 for the 2009 recording, Wells' newfound recognition prompted discussions with PEGI. PEGI, unaware of the recording's widespread impact, reached a new agreement with Wells for usage rights, acknowledging the unexpected reach of his work.

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