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Bandai Namco Confirms AI Tools Are Being Used to Improve Efficiencies in Game Development

Bandai Namco Entertainment has confirmed the use of AI tools primarily to enhance operational efficiency in game development, allowing creative teams to focus on their work. The company is researching appropriate applications for AI technology while maintaining caution. Other industry figures like Take-Two Interactive CEO Strauss Zelnick and Bethesda Game Studios boss Todd Howard have also commented on AI's role, with Zelnick stating generative AI has no part in Grand Theft Auto 6's development and Howard expressing caution about its use in creating game assets.

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