Beyond the Final Whistle: Mastering the Digital Second-Screen Experience for University Sports Fans
The article explores the evolution of university sports fandom, particularly during NCAA March Madness, highlighting the shift from passive viewing to an active, multi-platform digital experience. Fans now utilize second screens for real-time analytics, social media interaction, and data-driven bracketology, transforming fandom into a more analytical and immersive pursuit.
- Entities
- Topic: Data Analytics
- Topic: Sports Fandom
- Topic: Second-Screen Experience
- Topic: Online Gaming
- Company: NCAA
- Game: NCAA March Madness
- Topic: Bracketology
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