Beyond the Final Whistle: Mastering the Digital Second-Screen Experience for University Sports Fans
The article explores the evolution of university sports fandom, particularly during NCAA March Madness, highlighting the shift from passive viewing to an active, multi-platform digital experience. Fans now utilize second screens for real-time analytics, social media interaction, and data-driven bracketology, transforming fandom into a more analytical and immersive pursuit.
Unigamesity
- Entities
- Data Analytics
- Sports Fandom
- Second-Screen Experience
- Online Gaming
- NCAA
- NCAA March Madness
- Bracketology
Original source
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