Gaming Bolt
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Borderlands 4 Studio Has a “No AI in Any Work That Could Ever be Seen by Any Customer” Policy
Gearbox Entertainment CEO Randy Pitchford stated that the studio has a strict policy against using generative AI in any work that could be seen by customers. This comes amid broader industry discussions about AI in game development, with figures like Todd Howard from Bethesda Game Studios also expressing caution. While some studios are exploring AI for prototyping, Gearbox maintains a firm stance on artistic intention and customer-facing content.
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