Call of Duty and Mario Kart are up there, but Take-Two CEO says Grand Theft Auto is "the most valuable entertainment IP ever created," and while he still won't reveal how much GTA 5 made, "it's a lot"
Take-Two Interactive CEO Strauss Zelnick stated that the Grand Theft Auto intellectual property is considered the most valuable entertainment IP ever created. While not disclosing specific figures for Grand Theft Auto V's revenue, Zelnick confirmed it has generated substantial profits and continues to be a strong seller, even over a decade after its release.
- Entities
- Topic: Video Game Sales
- Person: Strauss Zelnick
- Game: Grand Theft Auto VI
- Company: Take-Two Interactive
- Game: Grand Theft Auto 5
- Company: Rockstar Games
- Topic: Intellectual Property
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