Can Build A Rocket Boy save itself?
Build A Rocket Boy (BARB) is facing multiple crises, including allegations of installing surveillance software on employee PCs without consent and accusations of a coordinated campaign to damage its reputation. The studio's game, MindsEye, launched to dismal reviews and low player counts, leading to significant layoffs and internal turmoil. Co-CEOs Mark Gerhard and Leslie Benzies are at the center of these issues, with former employees expressing concerns about leadership, vision, and company culture.
- Entities
- Person: Ben Newbon
- Game: MindsEye
- Company: Build a Rocket Boy
- Person: Leslie Benzies
- Topic: Mergers and Acquisitions
- Person: Mark Gerhard
- Company: NetEase Games
- Platform: PC
- Company: Io Interactive
- Company: Ritual Network
- Topic: Game Development
- Topic: Company Culture
- Topic: Workplace Surveillance
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