Can Build A Rocket Boy save itself?
Build A Rocket Boy (BARB) is facing multiple crises, including allegations of installing surveillance software on employee PCs without consent and accusations of a coordinated campaign to damage its reputation. The studio's game, MindsEye, launched to dismal reviews and low player counts, leading to significant layoffs and internal turmoil. Co-CEOs Mark Gerhard and Leslie Benzies are at the center of these issues, with former employees expressing concerns about leadership, vision, and company culture.
Games Industry
- Entities
- Ben Newbon
- MindsEye
- Build a Rocket Boy
- Leslie Benzies
- Mergers and Acquisitions
- Mark Gerhard
- NetEase Games
- PC
- Io Interactive
- Ritual Network
- Game Development
- Company Culture
- Workplace Surveillance
Original source
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