CEO Asha Sharma says Xbox needs to be thinking about affordability in its next console
Xbox CEO Asha Sharma stated that the company must prioritize affordability and efficiency for its next-generation console, Project Helix, due to rising hardware component costs. She highlighted the industry-wide challenge of "Rampocalypse" and the need for innovation in providing consumers with more choices in how they purchase and play their consoles. This comes as Xbox announced a $900 USD 25th Anniversary Series X, and other consoles like the PlayStation 5 and Nintendo Switch also face price increases.
- Entities
- Topic: Hardware Components
- Topic: Console Pricing
- Platform: Nintendo Switch
- Company: Xbox
- Platform: PlayStation 5
- Platform: Xbox Series X
- Person: Asha Sharma
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