Circana: Nintendo Switch 2 helped US physical game spending increase year-on-year for first time since 2009
US physical game spending saw a 3% year-on-year increase to $1.6 billion for the 12 months ending May 2026, marking the first rise since 2009. Market tracker Circana attributes this to the "Switch 2 bump," with physical software sales on Nintendo platforms up 26%, though other ecosystems continue to decline. This is considered a likely temporary blip before physical drives are phased out.
- Entities
- Platform: Nintendo Switch
- Game: Just Dance 2026
- Person: Mat Piscatella
- Game: Grand Theft Auto 6
- Game: Mario + Rabbids: Sparks of Hope
- Topic: Physical Game Sales
- Game: Split Fiction
- Company: Circana
- Company: Nintendo
- Platform: Nintendo Switch 2
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