Crimson Desert Studio Wants to Strike Balance Between Raising Awareness and Not Over-Promising
Pearl Abyss marketing director Will Powers discussed the strategy for Crimson Desert, emphasizing the need to balance raising awareness with avoiding over-promising to players. He acknowledged the studio's MMORPG heritage and the game's evolution since its initial 2019 announcement, aiming to manage expectations for the single-player open-world title launching March 19th on PC, PlayStation 5, and Xbox Series X/S.
- Entities
- Company: Pearl Abyss
- Game: Crimson Desert
- Topic: Marketing
- Topic: Open World
- Platform: PlayStation 5
- Platform: Xbox Series S
- Person: Will Powers
- Platform: PC
- Topic: Game Development
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