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Crunchyroll boss says it's "not that difficult" to avoid using AI in anime

Crunchyroll president Rahul Purini stated that it is not difficult for the company to avoid using artificial intelligence in its creative processes, emphasizing creator authenticity. While Crunchyroll is not using AI for subtitling or dubbing, Purini indicated that AI could be employed for enhancing user recommendations and personalization on the platform. The article also touches upon past controversies involving AI in anime, such as Amazon's AI dub for Banana Fish and Wit Studio's use of AI in Ascendance of a Bookworm.

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