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D&D Says Universes Beyond Is Designed To Bring In New Players, Not Push Out Existing Fans

Wizards of the Coast states that its Universes Beyond initiative, which integrates external intellectual properties into Magic: The Gathering and Dungeons & Dragons, is designed to attract new players without alienating existing fans. Head of Dungeons & Dragons Dan Ayoub emphasized that these crossovers are additive and not essential for core gameplay, ensuring that original content remains a priority. Product architect Laura Hohman added that the company has increased resources to support this expansion.

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