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'Defying common wisdom', people have been buying more high-end graphics cards despite rising prices, with 12.5…

Despite rising prices and Nvidia's focus on data centers, the company maintains a dominant 90% share of the consumer graphics card market. The overall PC-based graphics add-in board market saw a 10% increase in shipments quarter-over-quarter, reaching 12.5 million units, a trend attributed to consumers buying before further price hikes driven by geopolitical events.

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