Don’t Expect Product Placement in GTA 6 — the CEO of Take-Two Says It Won't Do Real World Brand Partnerships Because 'All the Brands Are Made Up'
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world brand partnerships or product placement. He explained that the fictional brands within the game's parody-filled world are more fitting than integrating actual companies.
- Entities
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Company: Rockstar Games
- Topic: Brand Partnerships
- Topic: Product Placement
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