Metro UK
Published
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Dynamic pricing is creeping into video games as Sony experiments on PS5
Sony Interactive Entertainment is reportedly experimenting with dynamic pricing for over 150 games on the PlayStation Store across 68 regions. This pricing strategy allows for price adjustments based on demand, supply, and user data, with discounts ranging from 5% to 17.6%. The experiment excludes the US and Japan, possibly due to stricter regulations, and affects both first-party titles like God Of War Ragnarök and third-party games.
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