EA announces new way to bring advertisements "directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform focused on integrating advertisements directly into its games, particularly within the EA Sports portfolio. The company aims to leverage its large player base for targeted ad placements, utilizing a proprietary ad server and measurement standards. Examples include branded jerseys in EA Sports FC 26 and product placements in games like Skate and The Sims.
Retro Gamer
- Entities
- Monetization
- Electronic Arts
- The Sims
- skate.
- EA SPORTS College Football 26
- In-Game Advertising
- EA Sports FC 26
Original source
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