EA announces new way to bring advertisements "directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform focused on integrating advertisements directly into its games, particularly within the EA Sports portfolio. The company aims to leverage its large player base for targeted ad placements, utilizing a proprietary ad server and measurement standards. Examples include branded jerseys in EA Sports FC 26 and product placements in games like Skate and The Sims.
- Entities
- Topic: Monetization
- Company: Electronic Arts
- Game: The Sims
- Game: skate.
- Game: EA SPORTS College Football 26
- Topic: In-Game Advertising
- Game: EA Sports FC 26
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