EA asked former Doom dev American McGee to make his next game "'more sexy,'" so he pasted "dildos onto the head of a giant snail" and "they stopped making those requests"
Former id Software developer American McGee revealed that Electronic Arts marketing requested "more sexy" content for Alice: Madness Returns. In response, McGee pasted images of dildos onto giant snails and sent them to the marketing team, which ceased the requests. McGee also discussed EA's push for shorter skirts and more explicit content, which he resisted to protect the game's narrative.
- Entities
- Game: Alice: Madness Returns
- Company: Electronic Arts
- Topic: Game Marketing
- Company: id Software
- Person: American McGee
- Topic: Game Development
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