Electronic Arts wants a world where in-game advertisements are standardized across the industry
Electronic Arts is advocating for standardized in-game advertising practices across the entire gaming industry. VP of advertising Alexander Dao stated that ads should be integrated from the start of development, especially for free-to-play titles, and that EA is working with third parties to establish industry-wide standards for ad placement and tracking.
- Entities
- Company: Electronic Arts
- Topic: In-Game Advertising
- Topic: Industry Standardization
- Person: Alexander Dao
- Topic: Free-to-Play
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