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EU AI labeling law is now live — and breaking it can cost €15 million

The European Union's transparency rules for Artificial Intelligence are now in effect, requiring AI-generated content and interactions to be clearly labeled. Companies face significant fines of up to €15 million or three percent of worldwide annual revenue for non-compliance. The regulations aim to foster trust and prevent deception by ensuring users know when they are interacting with AI or exposed to AI-generated content.

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