"Every single employee at Nintendo Europe" was tasked with playing Animal Crossing: New Leaf daily, months before launch, by former boss Satoru Iwata, says ex PR
Former Nintendo PR manager Ashley Day revealed that late Nintendo CEO Satoru Iwata mandated all Nintendo Europe employees play Animal Crossing: New Leaf daily for months before its launch. This unusual strategy aimed to ensure staff understood the game's charm and habitual gameplay loop, contributing to its eventual success.
- Entities
- Game: Animal Crossing: New Horizons
- Topic: Game Marketing
- Person: Satoru Iwata
- Platform: Nintendo 3DS
- Company: Nintendo
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