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Fans react as Take-Two CEO speaks on GTA 6 price — 'I am perfectly fine with a $100 or more game'
Take-Two CEO Strauss Zelnick has indicated that Grand Theft Auto 6 will be priced reasonably, suggesting that consumers pay for the value delivered. He believes game pricing has become cheaper over time and that fans are willing to pay more for high-quality experiences, with some fans expressing willingness to pay $100 or more for the title. Zelnick also mentioned that the marketing campaign for GTA 6 is set to begin soon.
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