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Former NetEase Exec’s New Company is Funding Star Wars: Fate of the Old Republic, BulletFarm

Former NetEase executive Simon Zhu has launched GreaterThan Group, a new holding company aiming to invest $40 million in global video game development. The company is funding Arcanaut Studios' Star Wars: Fate of the Old Republic and BulletFarm, a shooter project led by industry veteran David Vonderhaar. Zhu expressed optimism about balancing artistic achievement with commercial success, noting a shift in investment focus from gaming to AI.

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