Game Studios Need to Stop Breaking Our Hearts With Early Announcements
This article discusses the industry practice of announcing games years before their release, leading to prolonged anticipation and eventual disappointment for players. Examples like the Star Wars: Knights of the Old Republic remake and Star Wars Eclipse are cited as frustrating instances of this trend. The author suggests studios should wait until games are closer to launch, ideally 12-18 months out, to make announcements, emphasizing the importance of rebuilding player trust through transparency and timely releases.
- Entities
- Topic: Marketing
- Topic: Player Expectations
- Game: Star Wars: Knights of the Old Republic
- Topic: Game Development
- Game: Star Wars Eclipse
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