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Gamescom 2026 promises its "biggest variety" ever. Here's how its Directors choose who you'll see there.

Gamescom 2026 is set to feature its largest variety of exhibitors to date, with all available space booked. Directors Tim Endres and Stefan Heikhaus explained that selection prioritizes fitting the Gamescom spirit and community appeal, using examples like Mini's collaboration with Pokémon. The event will run from August 26-30 in Cologne, Germany, preceded by the Opening Night Live Showcase on August 25.

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