GenAI In Games? Most Players Just Don't Care, Study Finds

A recent study indicates that the majority of video game players are indifferent to the use of generative AI in game development, with only a vocal minority expressing strong opposition. While sentiment against AI is growing, with over 25% of players less likely to purchase games using it, many remain neutral or unsure. Developers, however, perceive generative AI as a significant threat to the industry.

• COMPANY Pearl Abyss
• COMPANY Sandfall Interactive
• GAME Crimson Desert
• COMPANY Take-Two Interactive
• GAME Expedition 33
• GAME Grand Theft Auto 6
• COMPANY Embark Studios
• GAME Arc Raiders
• COMPANY Rockstar Games