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GenAI In Games? Most Players Just Don't Care, Study Finds

A recent study indicates that the majority of video game players are indifferent to the use of generative AI in game development, with only a vocal minority expressing strong opposition. While sentiment against AI is growing, with over 25% of players less likely to purchase games using it, many remain neutral or unsure. Developers, however, perceive generative AI as a significant threat to the industry.

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