PC Gamer
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'Golden goose' indie games get Gabe Newell's attention, says Steam expert: 'You're like a little goblin that has a magical power to turn straw into gold'
Indie game advisor Chris Zukowski discussed the 'golden goose' phenomenon on Steam, where games achieving around $150,000 in sales and 500 reviews gain Valve's attention. He described the process as 'the breath of Steam,' where developers must convert wishlists into sales, a task Gabe Newell relies on them to perform. Maintaining this status requires continuous effort through DLCs, bundles, and promotions.
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