Grand Theft Auto 6 Netflix Showcase is “One of the Hors d’Oeuvres” For Marketing, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick described the upcoming Grand Theft Auto 6 showcase on Netflix as just the beginning of the game's marketing campaign, with more to come before its November 19th launch. He praised Netflix as a great marketing partner and reiterated that pre-order numbers for Grand Theft Auto 6 have been unprecedented. Zelnick also shared his opinions on the growing importance of open systems and the potential of game streaming to expand the install base.
- Entities
- Person: Strauss Zelnick
- Topic: Marketing
- Company: Take-Two Interactive
- Company: Netflix
- Topic: Hardware
- Game: Grand Theft Auto 6
- Topic: Game Streaming
- Company: Rockstar Games
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