Grand Theft Auto 6 Pre-orders Are “Unprecedented and Astonishing,” as Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 pre-orders have been "unprecedented and astonishing," though he could not confirm their exact contribution to the company's $1.39 billion quarterly sales. Despite controversy over pricing and the lack of physical discs in some editions, pre-orders for the game have been exceptional, dominating PlayStation Store charts worldwide. Analyst firm Newzoo estimates Grand Theft Auto 6 could achieve $4.5 billion in sales during its launch week.
- Entities
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Platform: PlayStation 5
- Company: Rockstar Games
- Topic: Sales
- Topic: Pre-orders
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