Gaming Bolt
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Grand Theft Auto 6’s Price Will Depend on What Consumers Want to Pay, Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick discussed the pricing strategy for Grand Theft Auto 6, emphasizing that consumers pay for value and that games have become cheaper when adjusted for inflation. He also highlighted the immense development costs, potentially exceeding $2 billion, and the focus on creating a spectacular entertainment experience. The game is slated for release on November 19th for PlayStation 5 and Xbox Series X/S.
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