Retro Gamer
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GTA 6 isn't "even at risk" of having product placement "because all the brands are made up," Take-Two CEO says: "I think that keeps us pure"
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will not feature real-world product placement because all brands within the game's fictional world are made up. He believes this approach maintains the integrity of the game's satirical elements and its underlying intellectual property. The use of fictional brands has been a long-standing characteristic of the Grand Theft Auto series.
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