GTA 6 might not cost $100, but most of the people pre-ordering it are buying it at that price, Take-Two reveals
Take-Two Interactive CEO Strauss Zelnick revealed that pre-orders for Grand Theft Auto 6 are exceeding expectations, with a significant number of players opting for the more expensive Ultimate edition. Zelnick believes this indicates that avid consumers, who value in-game content, are the primary pre-order demographic. The company has also increased its earnings forecast for fiscal year 2027 in anticipation of the game's November 19th release.
- Entities
- Topic: Digital Distribution
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Topic: Video Game Pricing
- Company: Rockstar Games
- Platform: Netflix
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