GTA 6 Parent Company Boss Dismisses "Laughable" AI Uses Amid A Flood Of Countless Games
Take-Two Interactive CEO Strauss Zelnick has dismissed the idea that AI tools can easily create hit video games, calling such notions "laughable." While acknowledging AI's potential for asset creation and efficiency, he stressed that true entertainment value and success still rely on human creativity and expertise. Zelnick also noted that Rockstar Games did not use generative AI for Grand Theft Auto 6, though Take-Two does implement AI for cost and time efficiencies.
- Entities
- Topic: Artificial Intelligence
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Platform: PlayStation 5
- Platform: Xbox Series X
- Topic: Game Development
- Company: Rockstar Games
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