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GTA 6 price is 'ridiculous' says analyst: 'They should be charging $200'

An analyst suggests Rockstar Games should charge $200 for Grand Theft Auto 6, calling its current price of £69.99 for the standard edition 'ridiculous' given its perceived quality. Despite the analyst's comments, Take-Two Interactive CEO Strauss Zelnick has previously stated a desire for reasonable pricing, emphasizing value delivery to consumers. The game is set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S.

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