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GTA 6 Price Update: Take-Two Interview Could Hint at Game’s Pricing

Take-Two Interactive CEO Strauss Zelnick has indicated that Grand Theft Auto 6 will likely have a premium price point, potentially around or slightly above $70, but pushed back against speculation of a $100 base price. Zelnick also stated that interstitial advertising is unlikely in full-priced titles, reserving it for free-to-play games.

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