GTA 6 Ultimate Edition is selling more than Standard, says Take-Two CEO, despite the price controversy: 'The most avid consumers are the ones who are pre-ordering now'
Take-Two Interactive CEO Strauss Zelnick stated that more fans are pre-ordering the Grand Theft Auto 6 Ultimate Edition over the Standard Edition, indicating a trend towards the premium version. Despite controversy over the $100 price point, Zelnick suggested this reflects the most avid consumers pre-ordering now. He also could not guarantee discounts for Black Friday or Christmas, noting that Grand Theft Auto 5's price was preserved for a long time.
- Entities
- Topic: Pricing
- Topic: Editions
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Company: Rockstar Games
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