GTA 6 "will be an incredible bargain" at $80, says Take-Two CEO, as the Rockstar owner isn't trying…
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will be an "incredible bargain" at its $80 price point, emphasizing the company's focus on delivering value rather than maximizing profits. He noted that the real cost of AAA games has decreased over time, and Rockstar Games is known for exceeding expectations, citing the continued engagement with GTA Online after 13 years. Despite strong pre-order numbers, Zelnick cautioned against premature celebration.
- Entities
- Platform: Nintendo Switch
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Game: Grand Theft Auto 6
- Game: NBA 2K26
- Topic: Video Game Pricing
- Company: Rockstar Games
- Game: Mario Kart
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