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GTA 6’s price is still up in the air, but Take-Two CEO says it will be ‘the most spectacular piece of entertainment on Earth, in history’

Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 aims to be the most spectacular piece of entertainment ever created, emphasizing value delivery to customers. While the exact price remains unconfirmed, Zelnick suggested that traditional pricing models may not apply, hinting at a potential price point that reflects the game's ambitious scope.

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