GTA 6’s Real-Life Vice City Promote the Game in a Unique Way
Rockstar Games is launching a unique promotional campaign for Grand Theft Auto VI in Miami, utilizing beach chairs and umbrellas on Miami beaches from October 15 to December 31, 2026. The advertising will subtly feature the fictional name "Vice City" and the Roman numeral VI, adhering to Miami's strict advertising regulations after a $3 million marketing deal was approved.
- Entities
- Topic: Marketing
- Game: Grand Theft Auto VI
- Topic: Video Game Promotion
- Platform: PlayStation 5
- Platform: Xbox Series X
- Company: Rockstar Games
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