Hasbro (HAS) signs deal with Nintendo (NTDOY) to make Legend of Zelda toys ahead of the film
Hasbro and Nintendo have signed a deal to produce The Legend of Zelda toys, with initial prototypes to be revealed at San Diego Comic Con in July 2026. The full toy line is expected to launch in 2027, coinciding with the release of the live-action The Legend of Zelda film. This partnership aims to capitalize on the upcoming movie's release and expand the franchise's merchandising.
- Entities
- Topic: Licensing
- Company: Hasbro
- Game: The Legend of Zelda
- Topic: Merchandising
- Company: Nintendo
- Game: The Legend of Zelda film
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