Gamespot
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How The Team Behind Sniper Elite Uses A Few "Stupid" Tricks To Stand Out On Steam
Rebellion CEO Jason Kingsley discusses how the studio behind Sniper Elite and Atomfall uses simple, descriptive game titles and focuses on delivering immediate gameplay experiences to stand out on Steam. He explains that controlling budgets and ambition, along with clear naming conventions, are crucial for self-funded studios competing in a crowded market. Kingsley also touches on the importance of the refund window and how it necessitates delivering on the game's core premise early in the player's experience.
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