"I'm sure you're going to watch it because everyone is" - GTA 6 premiering on Netflix represents Rockstar "trying new things", says Take-Two boss
Take-Two Interactive CEO Strauss Zelnick discussed Rockstar Games' decision to premiere the Grand Theft Auto 6 trailer on Netflix, calling it an example of the studio trying new marketing approaches. The trailer will be exclusive to Netflix for six hours before a wider release on platforms like YouTube. Zelnick also commented on the game's November 19th release date, noting that many other games have shifted their launches to avoid direct competition.
- Entities
- Person: Strauss Zelnick
- Topic: Marketing
- Company: Take-Two Interactive
- Company: Netflix
- Game: Grand Theft Auto 6
- Topic: Game Releases
- Company: Rockstar Games
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