IKEA announces Xbox collaboration
IKEA has announced a new collaboration with Xbox, following a previous partnership with ASUS ROG. The company teased controller-themed products on Instagram, with a full reveal planned for August 26, 2026, at Gamescom. This marks IKEA's second major gaming brand collaboration, after releasing gaming furniture with ASUS ROG in 2021.
- Entities
- Topic: Gaming Accessories
- Company: Xbox
- Company: Asus ROG
- Game: Pokemon
- Topic: Merchandising
- Company: Nintendo
- Company: Ikea
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