In-Game Ads For Full-Price Games "Would Seem Unfair," GTA 6 Parent Company Boss Says
Strauss Zelnick, CEO of Grand Theft Auto 6 parent company Take-Two Interactive, stated that in-game advertisements in full-priced games would be unfair to consumers. While acknowledging their presence in free-to-play titles and sports simulations like NBA 2K, he believes it's inappropriate for games costing $70 or $80. This discussion follows industry analysis suggesting ads could help maintain current game prices.
- Entities
- Company: Electronic Arts
- Topic: Game Pricing
- Person: Strauss Zelnick
- Company: Take-Two Interactive
- Topic: In-Game Advertising
- Game: Grand Theft Auto 6
- Game: EA Sports UFC
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